Jurgen Appelo

I am the CEO of a startup and quite familiar with all the latest trends. I was once Entrepreneur of the Year in The Netherlands. I just completed EUR 1M of investments for my new company Agility Scales. I have two other businesses, both of which are profitable. I am Europe’s nr 1 Leadership Author (see ranking on Inc.com). As a public speaker, I travel around Europe all the time. My list of clients includes the largest and best-known European companies.

See also: http://jurgenappelo.com













Starting new teams and scaling up innovation is more important than ever. The key to success
is applying different practices in different stages of the innovation lifecycle. What works for a
new business does not work for a mature one, and vice versa. In this talk, we will nosedive into
the major good practices for business leaders and product teams, from the moment they have
an innovative idea to the day they will scale it up (or screw it up). Everything depends on the
lifecycle stage of the new product or service.